Research lays the groundwork for determining what the important questions are, answering them, and determining what actions should be taken to address them.
Features are decided, put in their project phases, and use-cases are created. Personalization groups and rules begin to develop, as does the value proposition to each user group. A creative brief focuses on the messaging goals.
All the important aspects of the project are fleshed out and detailed. Information architecture, application flow processes and design prototypes are generated to provide blueprints for the development phase.
Interface design and development deliverables are produced according to plan. These include template, graphic and content production and system development.
Project components are integrated into a working whole within the target environment. Included are maintenance plan development AND marketing publicity planning / training.
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